Challenge
Marketing company were obtaining feedback from young people regarding the suitability of their TikTok videos and other forms of social media. The company was concerned about the impact this was having on their marketing campaigns, given the nuances around the capturing, storing and ongoing management of these permissions.

Solution
Integrate the Pulse Permissions Protocol® so that individuals can utilise the delegated consent function, which enables children to delegate consent to their data being processed.

Result
Trusted provenance of customer data, improved quality of the data, single view of the customer, reduced regulatory risks, unlocked more data to drive better marketing campaigns and empowered customers to take control over their data.