Use Cases
The way customers share data with your business has changed. They now demand greater control and transparency over how their personal data is processed and are increasingly aligning themselves with businesses that recognize and respect their privacy.
We understand the new way your customers think about their data, as well as the practicalities of delivering that change to meet your business needs. The Pulse Permissions Protocol® is designed to balance the needs of both our clients and their customers, realising equitable value and fostering new levels of customer experience and trust.
Marketing permissions
594%
rise in fines for businesses breaching GDPR, 2021.*
75%
of customers would not buy services from a company that did not protect their data.**
19%
of UK businesses do not seek customer consent before collecting, storing or sharing personal data with external third parties.***
*Infosecurity Magazine, 2021. **IBM, 2018. ***UK business data survey 2020, UK Government.
Open Banking
73%
of people cite lack of trust as the main reason stopping them from sharing their financial data.*
52%
of people want more visibility of how their financial data is used after consenting to share it.*
42%
of people would switch accounts to another bank if they provided a tool to control their data.*
*Consumer attitudes to financial data sharing and privacy, Smarter Contracts, Jan 2022
Embedded Finance
70%
Poor consent management delays embedded finance integrations*
60%
Integration failures caused by poor consent issues**
50%
How much poor consent systems cut customer retention by***
*Bain 2023 **Bain 2023 ***Finextra 2023
Delegated Consent
94%
Customers that avoid businesses with poor data protection*
40%
Businesses recognise the need to improve data protection of vulnerable customers.**
73%
Carers that express concern at how data and privacy are managed.***
*CISCO 2024 **Gov.uk 2018 ***Carers Week 2017
Children's Privacy
92%
Consumers demand proactive data privacy for children*
87%
Parents avoid companies that don't safeguard childrens privacy**
94%
Parents deem the protection of their children's data a top priority***
*Commonsense Media 2020 **Symantec 2021 ***Thales Data Threat Report 2021
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